NEW BOOK! The Coffee Code by Marc Reede

AAfter a 30+ year career as a “lecture agent to the stars,” Marc Reede’s passion for entrepreneurship and making lasting business relationships is evident the moment he takes your stage. Marc stresses the fact that building a career is an ongoing routine that once learned, becomes much easier the next time. And he challenges students with action items to better prepare them for this comprehensive process. Stories about Marc’s famous clients are sprinkled through the program: the unique way that Magic Johnson found his business mentors is a classic, how Netflix founder Marc Randolph got his first job after not accepting rejection, and a touching account of how Venus Williams had a profound effect on Marc’s life puts this talk into perspective with an emotional close.

Using the chapters of his bestselling book “The Coffee Code” as the guide for his talks, your students will get a stronger understanding of the importance of Creating Your Own Unique Brand (Marc calls this The Creation of Me, Incorporated), the art of Building and Retaining a Network of Connections using a platform like LinkedIn, the value of Having a Mentor in your life for guidance and simply to bounce ideas off–and how to identify those potential mentors, and the understanding that Failure IS an Option.

Why title your College to Career Success book “The Coffee Code“? Marc will let students know the abundant value of scheduling a casual coffee meeting rather than an interview. Once they understand that the coolest jobs out there don’t even get posted, being proactive to schedule your own meetings has a new level of importance.

Sharing The Coffee Code with your students to read in advance of Marc’s speech is a great add-on as well. Megan M., Senior at The University of Wisconsin-Madison noted: With all the pressure of post-grad life, my roommates and I have been anxious about finding ways to navigate it. The Coffee Code has been my go-to guide for turning my worries into action steps. It’s a must-read for any grad!

Speaking topics include:

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Would you hire you?

Asking college students to look in the mirror and feel comfortable that this is the person you want to represent your interests.
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Making the Connection

Helping college seniors understand the importance of making connections in school, on a plane, in line at Starbucks, and then using platforms like LinkedIn to not only develop that network of contacts but to continually touch them all.
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Find a Mentor

Identify those in your inner circle with the realization that your best Mentor candidate may just be one of your professors.
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Limited Degrees of Separation

Making a list of those you’ve already met along the way will reveal that your reach in the business world is much wider than you think.
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The Little Things that Make a Difference

How a simple handwritten note can open doors that once were closed.
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Turn that Coffee Meeting into an Interview

It may have started as a mere request for coffee to a star on your wish-list, but take advantage of any chance to get in front of a prospective employer, business partner, or mentor to thoroughly impress. Inspire them to help you.
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Change is the Only Constant that You Can Count On

This is the true test of life getting in the way of our passions. Change is inevitable, but how you deal with change and make it work to your advantage is key.
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Creating Your Own Brand

College seniors come from a diverse realm of schools, backgrounds, and motivating factors. But they all have the same dreams, goals, wants, and desires to succeed in some way. Establish Me, Inc. to separate yourself from others vying for the same positions by identifying your true strengths and using these strengths to your gain.
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Failure is an Important Part of this Game

Rejection will put you in a much better position to prepare to get a win from the next opportunity.
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Advantage: You

While it surely may feel that the world is against you right now, you’re in such an envious position as a college senior about to graduate that this world is all yours for the taking.
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If You Want It Bad Enough, You Better Ask For It

The importance of closing the deal and simply asking for the job.
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Sharing Your Gift

While this quest for success may appear to be solely about personal gain, your true fulfillment will come as you learn the importance of giving back to others.

During Marc’s keynote speech, your students will enjoy advice videos from key influencers like Randi Zuckerberg, Facebook’s first Chief Marketing Officer: